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Jinan's Pingyin rose gets new identity

english.jinan.gov.cn | Updated: 2024-11-13
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A national standard for Essential Oil of Red Multilayered Rose was officially implemented on Nov 1 after nine years of efforts.

This new standard provides Pingyin county's rose essential oil, one of the distinctive industries in Jinan, capital of East China's Shandong province, with a unique label that enhances its competitive edge in both domestic and international markets.

With over 1,300 years of cultivating, Pingyin roses have flourished in the region's unique terrain and climate, which give the double-petaled rose its large blooms, thick petals, vibrant color, and rich fragrance.

The essential oil extracted from these roses is renowned for its pure composition and full-bodied aroma, recognized across China as a premium product.

Pingyin county first extracted rose essential oil in 1957, making it the earliest producer of rose oil in the country.

For Pingyin's rose growers and producers, establishing a national standard has been a long-held goal to elevate product quality and expand into global markets.

Shandong Fanglei Rose Group Co Ltd led the development of the standard. The company's general manager, Gao Yongcun, explained that the new standard clearly defines quality indicators like components, purity, aroma, and color.

Gao also pointed out that the standardization helps ensure that Pingyin rose essential oil meets international market expectations to strengthen its position in global markets and support overseas expansion.

This national standard now serves as a prestigious label for the production and processing of Pingyin rose essential oil, which reinforces many brands' commitment to Pingyin rose oil and inspires confidence for its future.

The brand value of Pingyin Rose stands at 3.23 billion yuan ($447.14 million), with the total output of its value chain reaching 6 billion yuan. [Photo/VCG]

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