Jinan, the capital of Shandong province, is set to organize over 300 cultural and tourism activities to celebrate this year's Spring Festival.

Traditional market events, such as the Zhonggong and Qixian markets, will showcase a variety of local delicacies. Major theme parks will also host New Year celebrations, with the Spring Festival lantern fair at the World's Best Spring Scenic Area, featuring spectacular displays, being a key highlight.

Guides to ice and snow hotspots will be released to make it easier for visitors explore top winter attractions, and ski resorts will offer discounts to boost the winter economy. Cultural activities such as trivia hunts, poetry exchanges, and traditional paper-cutting will be held at cultural venues.

Additionally, a series of traditional folk performances, including yangko, dragon and lion dances as well as stilt-walking will take place at cultural markets like Yingxiong Mountain.

To stimulate consumption, Jinan will distribute consumption vouchers worth 50 million yuan ($6.83 million), focusing on sectors like automobiles and digital products.

Visitors select Spring Festival decorations at the New Year Goods Fair at the Shandong International Convention and Exhibition Center in Jinan on Jan 18. [Photo/IC]