The ninth China Time-Honored Brands (Shandong) Expo concluded with strong results in Jinan, Shandong province on June 15.

Statistics show that the three-day expo attracted over 80,000 visitors and generated 26.57 million yuan ($3.67 million) in onsite sales.

The expo covered 35,000 square meters and featured zones for topics such as traditional Chinese medicine, cuisine, fine liquors, condiments, intangible cultural heritage and cultural creativity.

A total of 627 enterprises from 26 provinces and cities participated, presenting signature products, trendy national brands, and time-honored craftsmanship, highlighting both the rich heritage and innovative progress of China's legacy brands.

A new initiative was launched at the opening ceremony to connect traditional Chinese brands with global markets, blending heritage with innovation and opening up new channels for cultural exports.

The inaugural Time-honored Brand Global Partners Conference was also held during the event, which brought 69 representatives from business associations and trade enterprises in 20 countries to explore pathways for the international development of time-honored Chinese brands.

Strategic cooperation agreements were signed with invited buyers from over 20 countries and regions including the UK, Germany, Canada, Australia, and New Zealand, marking a major milestone in the global expansion of China's time-honored brands.

Visitors at the ninth China Time-Honored Brands (Shandong) Expo in Jinan, Shandong province. [Photo/Dazhong Daily]

Visitors select food products at a booth during the ninth China Time-Honored Brands (Shandong) Expo in Jinan, Shandong province. [Photo/provided to english.jinan.gov.cn]