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Jinan garment firm puts on global growth spurt using innovation

english.jinan.gov.cn | Updated: 2025-07-09
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The garment company, Shandong Hongtian Investment Group — based in Jinan, capital of East China's Shandong province — has fully embraced digital transformation and international expansion as part of its long-term growth strategy.

Leveraging advanced tools such as 3D modeling, the company has built a fully integrated digital workflow covering designs, production and quality control.

Its proprietary Enterprise Resource Planning (ERP) and Manufacturing Execution System (MES) — for Original Design Manufacturer (ODM) garment supply chains — is said to further strengthen its efficiency and transparency across operations.

With an annual output of nearly 26 million garments, Hongtian is reporting strong sales performances, with yearly revenue exceeding 1.5 billion yuan ($208.91 million) and exports reaching 550 million yuan.

Its products are distributed across key markets including the United States, the Europe Union, the United Kingdom, Japan and South America.

Since its founding in 2011, the group has expanded to include 21 wholly owned subsidiaries, with manufacturing bases and R&D centers in Southeast Asia, the UK and the US.

Hongtian also launched its childrenswear brand, Red Copper, in 2019 and currently operates more than 30 retail stores across North China.

The brand is now preparing for international expansion, with plans to open outlets in Singapore, Thailand, Cambodia and Vietnam.

Focused on quality, innovation and sustainable growth, Hongtian has positioned itself as a competitive global player in the garments industry.

Moreover, it's said to be a key contributor to Jinan's vision for high-end, technology-driven industrial development.

Three mannequins display a selection of the company's garments. [Photo/Dazhong News]

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