Zijin Rose, a leading agricultural enterprise in Pingyin county, Jinan, has developed a comprehensive rose industry value chain that integrates cultivation, deep processing, and cultural tourism, supporting local rural vitalization.

The company has modernized traditional rose cultivation with high-standard greenhouse facilities covering 6,000 square meters, capable of producing 2 million premium seedlings annually. By focusing on ecological and organic planting methods, Zijin Rose has developed several proprietary rose varieties to preserve the distinctiveness of Pingyin's famous double-petal red roses, known for their rich fragrance and thick petals.

Building on its production facilities, the company has expanded into food processing, cosmetics, fragrances, and cultural creative products, forming a diversified product portfolio of more than 60 items across 10 categories. Among these, rose cakes have become a signature local specialty.

To raise product quality and food safety, Zijin Rose has introduced standardized manufacturing systems and automated production processes that help retain the natural aroma and flavor of fresh roses while improving production efficiency.

The company has also established a cooperative development model that links enterprises, production bases, and local farmers by providing seedlings and technical support, significantly increasing farmers' incomes.

High-standard cultivation ensures vibrant colors, thick petals, and intense fragrance of Pingyin roses. [Photo/WeChat account: zhangshangpingyin]

The rose cakes, a signature of Jinan, gain wide market acclaim for preserving the authentic floral aroma. [Photo/WeChat account: zhangshangpingyin]