The 2024 Rose Product Expo as well as the Rose Culture and Arts Festival are scheduled to be launched in Rose town, Pingyin county, Jinan on April 26.

The event aims to promote cooperation and exchange in the rose industry, deepen the integration of characteristic industries with cultural tourism, and focus on creating a new hotspot for integrated cultural tourism consumption centered around roses.

An array of events, including an opening ceremony, business negotiations, music festivals, exhibitions, and e-commerce live-streaming, will be held during the festival for visitors, experts, scholars, representatives from enterprises and business associations to enjoy the sea of roses and experience rose culture in Pingyin.

This year's Rose Culture and Arts Festival emphasizes the creation of an immersive atmosphere, with all events held in Pingyin county, including a variety of exciting cultural and artistic performances and music shows.

In addition, Pingyin county will hold product exhibitions in venues such as Jinan Laoshangbu, a century-old commercial port, and Impression Jinan · Spring World to promote economic development.