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​Jinan brands make Chinese top 500 list

China's leading cloud computing and big data service provider Inspur is listed among China's 500 Most Valuable Brands. [Photo/dzwww.com]

Nine brands in Jinan were included in 2021 China's 500 Most Valuable Brands ranking, which was released at the 18th World Brand Summit on June 23.

The nine brands, which include Sinotruk, Inspur, Shandong Iron and Steel, and Shandong Airlines, have a total brand value of 280 billion yuan ($43.25 billion).

Among them, Shandong Iron and Steel Group, Bloomage Biotech and Linuo Paradigma made the list for the first time.

Companies on the list were evaluated based on brand strength, financial data and consumer behavior. The brand value of the top 500 brands totaled 27.8 trillion yuan, an increase of 3.2 trillion yuan over last year and up 12.97 percent year-on-year.

The World Brand Summit was hosted by the World Brand Lab, which is recognized as an authoritative international brand value research institute.

The China's 500 Most Valuable Brands award is one of the most authoritative and influential in the field of Chinese brand research. It is also known as the "Oscars of branding" in the industry.

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