In recent years, the Gangcheng district of Jinan city, East China's Shandong province, has built on its unique strengths to drive industrial growth and rural tourism.

In so doing, it's created a new model for integrated "agriculture + culture + tourism" development that is said to breathe fresh life into rural vitalization.

By highlighting the essence of rural culture and infusing it into village spaces, Gangcheng has prioritized the preservation and innovation of local traditions.

The district has established landmarks including various museums, cultural experience halls and workshops for intangible cultural heritage. These initiatives are viewed as celebrating the uniqueness and spirit of local culture, fostering a deep sense of connection among residents.

Gangcheng has also found the perfect synergy between rural culture and specialized industries to promote innovation in rural cultural products and intangible heritage brands.

By tapping into its rich history, ecological resources and distinctive agriculture, the district has developed a variety of cultural tourism projects – including camping, homestays and educational tours.

The efforts have not only boosted the economy, but also created platforms to showcase rural charm and promote cultural tourism, strengthening its impact and appeal.

Gangcheng district integrates cultural elements into its rural spaces. [Photo/WeChat account: jinan_xuanchuan]

So-called cultural "soft power" provides the spirit and motivation for rural vitalization, while "hard" projects offer the materials and industrial foundations.

Gangcheng has embraced high-tech opportunities with projects like its animal and poultry breeding industry park and cultivation base, while also registering specialty agricultural brands and transforming vacant houses into e-commerce livestreaming centers.

The Shandong Future Livestock and Poultry Breeding Industry Park plays a key role in supporting Jinan's goal to become the seeds capital of North China. [Photo/ WeChat account: jinan_xuanchuan]

Nowadays, Gangcheng is thriving, with growing agriculture-culture-tourism industries, an improved living environment and a rising sense of happiness among its residents.