Jinan, capital of East China's Shandong province was named a national demonstration city for its booming cultural and tourism consumption at an awards ceremony held in Jinan on April 1. A total of 15 cities won the title including Hangzhou, Nanjing, and Qingdao.

Jinan has issued a series of measures to promote its cultural tourism industries during the 13th Five-Year Plan period (2016-20), including providing financial funds and decreasing the ticket prices of scenic spots.

By the end of 2019, the number of cultural enterprises above the designated size reached 432, with business revenue hitting 63.97 billion yuan ($9.76 billion). In 2019, the city received more than 100 million tourists and earned tourism revenue of 128.59 billion yuan.

To stimulate cultural tourism consumption, the city promoted online activities including products related to reading and traditional culture.

Mahua Funage, a comedy production company, and Deyunshe, a popular Chinese crosstalk troupe, have announced that they would open branches in the city.

More efforts have been made in promoting Jinan's tourism brands, products and services to build a cultural tourism system focusing on local features.

The nighttime economy in Jinan, Shandong province has been booming. [Photo/dzwww.com]

The award ceremony for cultural and tourism consumption demonstration cities is held in Jinan, Shandong province. [Photo/dzwww.com]